Abercrombie & Fitch CEO’s comments stir up controversy


Bella Villaca, BHS Journalism

The popular clothing store, Abercrombie & Fitch has been recently slammed due to comments from the CEO of the store, Mike Jeffries.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids.” Jeffries said.

Many parents are upset over this. One parent said that she is making her son send all of his Abercrombie clothes back and they are no longer shopping there anymore.

There was an open-letter sent to Jeffries. In the letter, the girl expressed that she is not a size four, and is a “not-so-cool” kid.

“A lot of people don’t belong [in our clothes], and they can’t belong.” Jeffries said.

Kirstie Alley, a popular actress, even spoke out about what Jeffries has been saying.

“He says…Abercrombie clothes are for people that are cool and who look a certain way and are beautiful and who are thin and blah, blah, blah. He goes on and on and on. That would make me never buy anything from Abercrombie even if I was cool and thin. I got two kids in that [age] bracket that will never walk in those doors because of his view of people.” Alley said.

Many people disagree and have been protesting outside of Abercrombie & Fitch stores.

After hearing about the comments Jeffries has said, some BHS teachers had some input.

“I think the CEO sounds to me like an pompous inconsiderate jerk,” BHS teacher Kit Harris said.